Corey Michael Reardon, AWA Alexander Watson Associates Corey Michael Reardon is President & CEO of AWA Alexander Watson Associates, a position he has held since he acquired the business in 1999. Corey Reardon is a graduate of the University of Cincinnati in Marketing and Strategic Planning and the Kellogg School of Management at Northwestern University in Industrial Marketing. He began his career nearly 30 years ago with Loparex (then HP Smith and Rexam Release, where he held a number of increasingly senior positions in various product management, marketing and business development positions worldwide. He then joined Avery Dennison as Marketing Director for Europe until he acquired AWA.