Ability to quickly develop new adhesive formulations remains one of the challenges for adhesive manufacturers. Changing regulations, withdrawal of raw material grades require requalification of existing formulations. The easiest way, to try a new raw material as a drop-in replacement of an old one, does not always work due to various chemical effects. Use of state-of-the-art tools like Dynamic Mechanical Analysis (DMA) can help formulating in a systematic way. Being able to see the effect of slightest formulation changes on the end properties greatly speeds up the product development and shortens the time to market. In our presentation, we explain how DMA approach can be used in the adhesive industry.